Thursday 5 March 2015

The SEO and Social Media Package: The What and Why of It

Outsourcing Marketing recently launched several online development packages designed to make it easy for individuals and businesses to put together web presence that will make a real positive difference in their reach and profits.

One of the stand-out offerings is the SEO and Social Media Package. This service package is best suited for businesses that already have a website and perhaps some presence in the social media.

If you are dissatisfied with how your website and social media are performing to get you new and return clients, then this is the package for you. Service starts at $499, depending on your requirements.

What Is SEO and SMM?
By far, of all the elements of online presence, it is SEO and SMM that have had the most ups and downs. In design and programming, there are changed standards but somehow you can still have a website with basic HTML (if you wanted one).

With SEO and SMM, the repercussions of not being updated on acceptable practices and standards can mean low performance online. This renders your website and social media presence practically useless. If you can't lead people to your website, then you can't use it to get qualified leads. You do business online through your website. And you lead people to it through your search engine optimisation and social media marketing.

Why SEO and SMM?
You've probably heard of some disastrous run-ins online, wherein a company representative said the wrong thing on social media and it turned everyone against the company.

It's hard to gain customers but, online, you can lose them in seconds.

You need professionals to handle your online presence. Social media management is a precarious undertaking. There are potholes that can ruin what you've done to build up your PR when you make a misstep.

With professionals at the helm, your online persona is well-managed through thoughtful engagement and expert yet personalised demeanour. You can rest assured that you are constantly in touch with your followers, and that you are gaining new ones.

SEO, on the other hand, is at the core of your online rank. This is your main method of gaining new clients. When you rank on top, you get people who search before they shop, anywhere they may be through smartphones and mobile devices. There is no buts about it – you business needs to do search engine optimisation.

Why Get the Package?
From our years of experience, we've come to realise that SEO and SMM go together. Doing one but not the other is an incomplete approach to optimum online presence.

Your SEO gets you up there with content that your target audience looks for. Your SMM shares your links and information to your followers and fans who, in turn, can share with their friends and family. You can potentially reach more and more people when you have engaging posts and content.

Why Outsourcing Marketing?
Experience and expertise are the best combination when it comes to getting a team to do your search engine optimisation and social media marketing. You want a team that knows the layout of the online landscape, inside and out. First, you get to rank. Then, you get traffic and follower. After which, ideally, your tribe increases. You don't have to go viral. But, you do need to consistently expand your reach.

Only the best team in the Central Coast can do the job right, at an affordable rate. This is the rationale behind our online service packages. We've laid out all that you need to have an effective and profitable online presence.


Rarin' to get started? Call us: 4389 4883.